08 Nov
|
Aramark
|
Toronto
Aramark Canada isseekinga collaborative and engaging District Marketing Manager (DMM) to support multiple client accounts across the GTA & Eastern Ontario. This role reports to the Regional Marketing Manager and leads the execution of marketing programs across a defined district.
The District Marketing Manageris responsible fordriving critical business initiatives, including the activation of corporate marketing and consumer insights programs; the creation and execution ofaccount‑levelmarketing and growth plans; base business growth;new salesand retention; client value creation; and strengthening Aramark’s brand health. This role requires a strong understanding of foodservice marketing and the unique dynamics ofon‑sitedining environments, including consumer behaviour, speed of execution, operational realities, and client expectations.
The DMM partners closely with the District Manager (Operations), as well as Marketing & Culinary partners andon‑siteoperations and culinary teams, to ensure marketing programs are strategically sound, operationally executable, and aligned to account priorities. This close partnership is critical to delivering food andbeverage‑ledmarketing initiatives that enhance the guest experience, support operational goals, and drive measurable business results across the district, while also building marketing capability and consistency within the region.
The DMM plays an integral role in branding, merchandising, vendor‑supportednational and local promotions, and proprietarylimited‑timeoffers, with a focus on increasing customer satisfaction, improving margins, and growing market share across assigned accounts.
Extensive travel within the GTA and Eastern Ontario isrequired.
A reliable automobile and a valid driver’s license arerequired.
Job Responsibilities
Drive Base Business Growth:
- Visits district accounts weekly / bi-weekly toidentifyopportunities to drive business improvements that result in measurable profitable growth - including providing recommendations around product, price, merchandising, and promotions.
- Collaboratively develops account marketing / growth plans, monthly campaign calendars, and social media content for accounts within the district.
- Leads the in-unit / field execution of marketing programs + promotions, consumer engagement activities, core proprietary brand marketing assets (and corresponding brand audits), merchandising, account marketing / growth plans, marketingcampaignsand social media communications.
- Tracks related KPIs to measure success for each account within the district – including top line sales, retail transaction counts and average cheques, front line contribution, meal plan analytics (for Higher Education), accountwebsiteand social media channel engagements.
- Creates and implements traditional,digitaland social media marketing content and creative assets asrequired.
Support Regional implementation of Culinary, Health & Wellness and Sustainability Programs:
- Collaborates with the development/regionalization of those programs.
- Ensures that all managers and employees are trained to execute those programs in the region.
- Customize and implement education on-site materials for consumersregardinghealth & wellness and sustainability.
- Assist operations in product selection and placement, and pricing strategies that support H&W; and local purchasing targets as per requirements.
- Conduct,monitorand enforce corrective action on wellness & sustainability standards, via audits, sitevisitationsand action planning.
Implement Insights Programs:
- Drives execution of all Aramark primary insights programs (ie. Voice of the Consumer (VOC), Napkin Talk, etc.), interprets and shares results with each account and with the RMM, and collaboratively develops action plans to improve district consumer satisfaction results.
- Defines customer segments and build competitive analysis annually at each account in portfolio.
Drive Marketing Acumen:
- Trains operations teams to ensure strategic merchandising tactics, planograms, promotions, and pricing updates for each program are followed.
- Attends weekly district operations calls and delivers updates on health of marketing programs within district and top tips for improvement.
- Develops strong working relationship with clients, in office operators and frontline staff members acting as a marketing subject matter expert / resource.
Support New Business and Account Retention Efforts:
- Creates and distributes district and/or key account newsletters.
- Supports and attends district Client Business Reviews (CBRs).
- Assists in implementation of strategic plans for account retention.
- Activelyparticipatesin client retention presentatio
📌 District Marketing Manager (Toronto)
🏢 Aramark
📍 Toronto