Lead Meta and native advertising from Buyerlink’s Victoria, BC office, scaling consumer acquisition through hands-on performance marketing expertise.

As VP of Paid Media, you will own strategy and execution for Home Services and Automotive. Build campaigns, improve lead quality, and develop a repeatable growth model. Lead a high-performing team while remaining hands-on in Meta Ads Manager, supported by experimentation, measurement, and cross-functional execution.

Key Responsibilities:

- Own paid social and native advertising across Home Services and Automotive
- Build, launch, manage, and optimize acquisition campaigns
- Scale lead volume while improving quality, conversion rates, and CPL
- Develop testing across creative, audiences, offers, and campaign structure
- Lead team,



reporting, investment planning, and cross-functional execution

Requirements:

- Three-plus years of performance marketing experience
- Hands-on Meta Ads Manager campaign-building and optimization expertise
- B2C lead generation experience with high-volume consumer acquisition
- Scaled paid social spend to hundreds of thousands monthly
- Solid analytical skills across attribution, financial metrics, and KPIs

Bring Meta expertise, lead-generation economics, and strategic leadership to Buyerlink’s scalable paid media engine.

📌 VP Paid Social Performance Marketing (Victoria)
🏢 BuyerLink
📍 Victoria