At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

Affirm is reinventing credit to make it more honest and transparent, giving consumers flexible ways to pay without hidden fees or compounding interest. After building a market-leading BNPL network with 30M+ customers, $50B+ GMV and 500k merchants, we’re entering our next ambitious chapter: transforming DTC shopping. At the center of this vision is the affirm Marketplace, a rapidly scaling, high-leverage platform that connects consumers with merchants in a dynamic, two-sided ecosystem.

About the Team

The Risk & Analytics team makes crucial decisions that direct Assert’s business strategy. Our team designs and runs experiments to decide which product features to launch and which marketing campaigns to fund. We analyze performance not just to report on it, but to determine where to invest resources for maximum impact through building tools and analytical frameworks. We take ownership of the entire analytical lifecycle, from initial question to final business decision, ensuring affirm grows efficiently and intelligently
After building a market-leading BNPL network, we’re entering our next ambitious chapter: transforming DTC shopping. At the center of this vision is the affirm Marketplace, a rapidly scaling, high-leverage platform that connects consumers with merchants in a dynamic, two-sided ecosystem.

We’re looking for a Marketplace Analytics Lead to help architect and optimize the economic engine of our marketplace, balancing supply, demand, pricing, and user experience to drive sustainable growth.



This is a high-impact IC role at the intersection of product, growth, and marketplace strategy.

What You’ll Do

Own marketplace monetization and economics, balancing merchant supply, consumer demand, and pricing to drive engagement, conversion, and profitability

Monitor marketplace performance and adjust strategies based on engagement, relevance, merchant outcomes, LTV, and overall health

Build and maintain dashboards and reporting to track key Marketplace KPIs and enable data-driven decisions

Partner with Sales, Client Success, and Marketing to grow marketplace partners and increase merchant value

Collaborate with Product and Engineering to improve the effectiveness, competitiveness, and relevance of Marketplace inventory and offers

Analyze supply-side dynamics, including incentives, pricing, and placement, to understand elasticity and drive incremental GMV

Lead analyses and experiments to test and refine new placements and optimize marketplace performance

Conduct loan-level profitability analyses to ensure offers align with credit and financial goals while balancing consumer and merchant value

Evaluate affiliate portfolio performance by integrating network data, identifying trends, and assessing the incremental impact of merchant-funded incentives

What We’re Looking For

7+ years in analytics, with experience in marketplaces, ads/affiliate ecosystems,



or two-sided platforms

Solid intuition for supply-demand dynamics, pricing, and marketplace tradeoffs

Experience with data tools such as SQL, Python, DBT, Sigma; comfortable managing ETLs and working with engineering teams to optimize data pipelines

Strong curiosity and bias toward leveraging AI tools to accelerate analysis, automate workflows, and increase personal and team productivity

Experience working cross-functionally with Product, GTM, and Engineering

High ownership, strong judgment, and a bias toward action

Pay Grade - M
Equity Grade - 5
Employees new to affirm typically come in at the start of the pay range.
Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents). In addition, the employees may be eligible for equity rewards offered by affirmative holdings, Inc. (parent company).
CAN base pay range per year: $145,000 - $205,000

- Type of employment: Contract of Employment
- Flexible Spending Wallets for tech, food and lifestyle
- Away Days - wellness days to take off work and recharge
- Learning & Development programs
- Parental benefits
- Employee Resource & Community Groups
- This role is eligible for creative tax benefits, subject to applicable law and company policy

Location - Remote Canada

This remote role is open only to candidates residing in Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, or Saskatchewan

LI-Remote

Remote-first with flexibility built in

📌 Analytics Lead, Full Stack (Canada)
🏢 Affirm
📍 Canada