Lead hybrid marketing in Toronto for Manulife’s Affinity Advisor channel, applying digital strategy and analytics to grow insurance solutions.

The Marketing Manager, Affinity Advisor, supports Manulife’s Canadian business across health and dental, travel, and specialty insurance. You will develop acquisition, cross-sell, retention, digital adoption, and partner-growth programs. Success requires digital, direct, social, analytical marketing, and funnel optimization expertise.

Key Responsibilities:

- Lead omni-channel marketing programs from planning through execution
- Develop acquisition, retention, loyalty, and cross-sell initiatives
- Manage relationships across business, product, sales, and analytics




- Coordinate agencies and distribution partners toward growth opportunities
- Manage marketing budgets, forecasts, and campaign effectiveness

Requirements:

- Minimum eight years of progressive marketing experience
- Post-secondary education and demonstrated business acumen
- Experience with digital, direct, social, and analytical marketing
- Solid funnel optimization and marketing return understanding
- Excellent communication, planning, influencing, and collaboration skills

Bring strategic marketing, measurement, and stakeholder leadership to Manulife’s Affinity Advisor business in Canada.

📌 Marketing Manager Affinity Advisor (Toronto)
🏢 Manulife/John Hancock
📍 Toronto