Build Waabi’s demand generation engine through lifecycle marketing, email campaigns, and hands-on work with logistics technology decision makers. This Toronto-based role supports autonomous transportation growth.

As Growth and Demand Marketing Manager, you will own programs from strategy through execution on a small team. You will create nurture tracks, generate qualified opportunities, and improve campaign performance. The work spans lower-funnel digital campaigns, account-based marketing, and thought leadership content.

Key Responsibilities:

- Develop lifecycle programs guiding prospects through awareness, consideration, and conversion
- Generate marketing qualified leads and sales opportunities
- Prospect and qualify senior logistics technology decision makers




- Track customer acquisition cost by channel and campaign
- Produce white papers, webinars, and email content

Requirements:

- Six-plus years in B2B, demand, or growth marketing
- Experience building lead-generation and lifecycle programs
- Hands-on outbound prospecting experience alongside strategic marketing work
- Solid analytical skills using Excel or Sheets
- Hands-on experience deploying AI tools in marketing workflows

Bring lifecycle marketing, analytical, prospecting, and content skills to Waabi’s autonomous transportation marketing team.

📌 B Demand Generation Marketing Manager (Toronto)
🏢 Waabi
📍 Toronto