Shape Fullscript’s digital acquisition engine with Google AI formats, automated bidding, and experimentation across paid media channels.As Senior Digital Marketing Specialist, you will decide when automation supports performance and when campaigns require direct control. Lead planning and optimization across Google Ads, Microsoft Ads, Meta, and market-leading DSPs. Connect performance copy, audience strategy, testing, and reporting to Fullscript’s broader marketing mix and growth goals.Key Responsibilities:

Guide paid digital strategy across search, social, and programmaticAssess PMax, AI Max, and automated bidding performanceWrite and test advertising messages for conversionsTurn complex data into leadership recommendationsForecast spend, investment, invoicing, and budget deliveryRequirements:

Seven or more years managing paid digital campaignsProficiency with Google Ads, Microsoft Ads, Meta, and DSPsStrong knowledge of digital advertising ecosystemsSharp performance copywriting and testing skillsDetail-oriented, numerate, and highly literate approachUse acquisition strategy, automation judgment, and performance storytelling to advance Fullscript’s paid digital marketing capabilities.

📌 Senior Digital Acquisition Manager (Winnipeg)
🏢 Fullscript
📍 Winnipeg