Lead brand strategy at Proof Strategies in Toronto, applying audience insight and cultural intelligence within a adaptable hybrid workplace. Shape communications that earn attention and trust.As Senior Director, Brand Strategy, you will lead strategic thinking across Proof and elevate client work. You will connect business objectives, audience behaviour, culture, brand positioning, and communications planning.

The role spans research, creative briefs, earned-first ideas, campaign development, evaluation, and client presentations. You will also evolve planning methodologies, integrate AI-enabled tools, mentor talent, and support business development.Key Responsibilities:

Lead primary and secondary research into audience insights and motivationsIdentify cultural shifts, market signals, risks, and opportunitiesDevelop strategies connecting objectives, brands, audiences,



culture, and communicationsWrite creative briefs and guide major client initiativesStrengthen Proof’s planning methods, talent, and strategic offeringRequirements:

10+ years in brand, communications, cultural, or integrated strategyAgency experience and demonstrated audience insight applicationExperience with qualitative and quantitative researchStrong earned media, reputation, public affairs, and marketing understandingExceptional storytelling, presentation, facilitation, and communication skillsBring strategic leadership, cultural insight, AI-enabled planning, and client influence to Proof Strategies’ growing Toronto agency practice.

📌 Senior Director Brand Strategy (Winnipeg)
🏢 Proof
📍 Winnipeg