Lead enterprise brand strategy and digital marketing for Loblaw’s largest portfolios, shaping growth across Canadian retail from a senior leadership level.As Senior Director, Brand Marketing, you will own long-term brand strategy across complex banner and cross-category portfolios. You will partner with divisional and category leaders, guide integrated campaigns, and oversee marketing teams. The position focuses on attracting customers, strengthening brand health, expanding relationships, and driving sales.

Your work spans in-store and digital channels, Control Brand programs, marketing analytics, and budget management.Key Responsibilities:





Own long-term brand strategy for assigned divisions and categoriesLead full-year marketing plans and integrated campaignsOversee Control Brand program execution within established guidelinesCommunicate brand objectives and vision across the organizationMentor teams and monitor performance against strategic objectivesRequirements:

Brand strategy and positioning expertiseStrong knowledge of leading digital marketing practicesExperience developing insights from data and analyticsTen to fifteen years of brand marketing experienceFive or more years leading a teamShape Loblaw brand growth through strategic leadership, digital marketing, analytics, people management, and integrated campaign planning.

📌 Senior Director Brand Marketing Strategy (Winnipeg)
🏢 Loblaw
📍 Winnipeg