Lead brand strategy at Proof Strategies in Toronto, applying audience insight and cultural intelligence within a flexible hybrid workplace. Shape communications that earn attention and trust.

As Senior Director, Brand Strategy, you will lead strategic thinking across Proof and elevate client work. You will connect business objectives, audience behaviour, culture, brand positioning, and communications planning. The role spans research, creative briefs, earned-first ideas, campaign development, evaluation, and client presentations. You will also evolve planning methodologies, integrate AI-enabled tools, mentor talent, and support business development.

Key Responsibilities

Lead primary and secondary research into audience insights and motivations

Identify cultural shifts, market signals, risks, and opportunities

Develop strategies connecting objectives, brands, audiences, culture,



and communications

Write creative briefs and guide major client initiatives

Strengthen Proof’s planning methods, talent, and strategic offering

Requirements

10+ years in brand, communications, cultural, or integrated strategy

Agency experience and demonstrated audience insight application

Experience with qualitative and quantitative research

Solid earned media, reputation, public affairs, and marketing understanding

Exceptional storytelling, presentation, facilitation, and communication skills

Bring strategic leadership, cultural insight, AI-enabled planning, and client influence to Proof Strategies’ growing Toronto agency practice.

📌 Senior Director Brand Strategy (Winnipeg)
🏢 Proof
📍 Winnipeg