Lead enterprise brand strategy and digital marketing for Loblaw’s largest portfolios, shaping growth across Canadian retail from a senior leadership level.

As Senior Director, Brand Marketing, you will own long-term brand strategy across complex banner and cross-category portfolios. You will partner with divisional and category leaders, guide integrated campaigns, and oversee marketing teams. The position focuses on attracting customers, strengthening brand health, expanding relationships, and driving sales. Your work spans in-store and digital channels, Control Brand programs, marketing analytics, and budget management.

Key Responsibilities

Own long-term brand strategy for assigned divisions and categories

Lead full-year marketing plans and integrated campaigns





Oversee Control Brand program execution within established guidelines

Communicate brand objectives and vision across the organization

Mentor teams and monitor performance against strategic objectives

Requirements

Brand strategy and positioning expertise

Solid knowledge of leading digital marketing practices

Experience developing insights from data and analytics

Ten to fifteen years of brand marketing experience

Five or more years leading a team

Shape Loblaw brand growth through strategic leadership, digital marketing, analytics, people management, and integrated campaign planning.

📌 Senior Director Brand Marketing Strategy (Winnipeg)
🏢 Loblaw
📍 Winnipeg