Lead Sportsnet marketing in Toronto, shaping audience growth, subscription expansion, and brand strategy through an onsite corporate role at Rogers.

As Senior Director, Marketing, you will lead Rogers Sports & Media’s portfolio agenda across sports, television, streaming, and radio. The mandate spans brand platforms, full-funnel marketing, audience segmentation, and customer lifecycle programs. You will guide marketing across linear channels, digital platforms, audio, social, direct-to-consumer products, and partner-distributed offerings while leading more than 15 marketers.

Key Responsibilities

Set integrated portfolio marketing strategy and annual roadmaps

Grow audiences, subscriptions, engagement, retention, and market leadership

Lead full-funnel campaigns across paid, owned, earned, and social channels

Own budgets, measurement frameworks,



optimization, and operating practices

Coach marketers and align senior cross-functional partners

Requirements

Progressive senior marketing leadership experience of 15 years or more

Media, entertainment, sports, streaming, subscription, or technology experience

Multi-brand portfolio leadership and integrated marketing success

Expertise in brand strategy, segmentation, performance media, CRM, and lifecycle marketing

Solid commercial, analytical, communication, and executive presentation skills

Bring portfolio leadership, audience insight, and subscription marketing expertise to Rogers Sports & Media’s Toronto team.

📌 Senior Director Sportsnet Marketing (Winnipeg)
🏢 Rogers communications
📍 Winnipeg