Drive lifecycle marketing at Toast through Marketo, automated journeys, and behavior-based personalization within a hybrid work model. Shape customer engagement and growth programs. As Senior Manager, Lifecycle Marketing, you will build, run, and optimize programs across onboarding, activation, retention, renewal support, expansion, and cross-sell. Reporting to the Director, Lifecycle Marketing, you will translate strategy into live customer journeys. The work combines segmentation, campaign operations, testing, analytics, and AI-enabled personalization. Key Responsibilities:

Build lifecycle programs across conversion, onboarding, activation, retention, and cross-sell Design journeys aligning messaging, offers, channels, timing, and customer needs Launch behavior-based programs improving engagement, usage, retention,



and revenue Run cross-sell campaigns from audience selection through optimization Maintain dashboards and share performance insights across teams Requirements:

10+ years in lifecycle, customer, growth, CRM, or automation marketing 2+ years managing people or leading lifecycle programs Hands-on Marketo or similar platform proficiency Experience building complex automated journeys and segmented audiences Experience applying AI, predictive analytics, personalization, or experimentation Bring hands-on Marketo expertise and lifecycle strategy to Toast’s engagement, retention, expansion, and cross-sell programs.

📌 Senior Lifecycle Marketing Manager (Winnipeg)
🏢 Toast
📍 Winnipeg