Shape Broad Republic’s launch through go-to-market strategy and performance marketing as a founding employee building a direct-to-consumer apparel brand. As Founding Director of Marketing, you will define marketing priorities for Broad Republic’s Spring 2027 launch. You will connect brand storytelling, customer insights, performance data, and commercial objectives. The work spans campaigns, content, partnerships, creators, acquisition, retention, and integrated channel planning. Key Responsibilities:

Lead Broad Republic’s go-to-market plan and launch milestones Establish marketing priorities, budgets, timelines, and channel plans Develop integrated campaigns, content, partnerships, and creator initiatives Optimize performance marketing, acquisition, conversion,



and investment Build marketing processes, capabilities, and external partnerships Requirements:

Seven or more years of marketing experience Direct-to-consumer, retail, apparel, or consumer brand experience Go-to-market strategy development and execution experience Robust performance marketing and marketing analytics understanding Experience managing budgets, agencies, and cross-functional partners Use brand strategy, customer insight, and performance marketing to build Broad Republic from pre-launch through growth.

📌 Founding Director of Marketing (Winnipeg)
🏢 American Tall
📍 Winnipeg