Shape a recognized national legacy brand through strategic storytelling, audience insights, and multichannel marketing in GGC’s work from home arrangement. Girl Guides of Canada–Guides du Canada seeks a Director to strengthen brand positioning and support its mission across Canada. The role connects market research, organizational data, and audience insights with integrated campaigns and broader organizational strategies. You will oversee digital communities, social media, creative direction, and brand consistency while advising leaders and building alignment across audiences. Key Responsibilities:

Strengthen GGC’s national brand presence and positioning Connect audience insights to brand and marketing strategies Oversee social media, digital communities,



and creative services Bring GGC’s story to life across channels Advise executives and senior management on marketing Requirements:

Accomplished leadership across multiple audiences and channels Experience with legacy or national brands an asset Cause-marketing, membership, nonprofit, or purpose-driven experience an asset Exceptional communication, presentation, and storytelling skills Strong analytical and project-management capabilities Use brand strategy, community engagement, and insight-led marketing to advance GGC’s profile, mission, and connection with girls.

📌 National Brand Strategy Director (Winnipeg)
🏢 Girl Guides of Canada
📍 Winnipeg