Healthcare strategy, consumer insights, and digital planning define this Senior Strategist role at Ogilvy Health Canada. Lead high-impact initiatives across Canadian brands.
As a Senior Strategist, you will guide strategic needs for clients while supporting Account Services and Creative. You will analyze customer, patient, and consumer behavior, develop recommendations, and strengthen deliverables. The work spans brand strategy, research, omnichannel engagement, and integrated marketing planning.
Key Responsibilities
Analyze customer, patient, and consumer behavior and market trends
Architect digital-first go-to-market plans for Canadian brands
Lead strategic workshops with clients and cross-functional teams
Build customer journeys, messaging maps, and campaign blueprints
Optimize omnichannel plans using data and identified opportunities
Requirements
Four to six years of agency strategic planning experience
Healthcare, pharmaceutical, or wellness experience or deep interest
Knowledge of data, statistical analysis, and measurement principles
Solid marketing, business, communication, and presentation skills
Experience with analytics and social listening platforms
Bring healthcare strategy, research, analytics, and omnichannel planning expertise to Ogilvy Health’s Canadian client work.