Drive lifecycle marketing at Toast through Marketo, automated journeys, and behavior-based personalization within a hybrid work model. Shape customer engagement and growth programs.

As Senior Manager, Lifecycle Marketing, you will build, run, and optimize programs across onboarding, activation, retention, renewal support, expansion, and cross-sell. Reporting to the Director, Lifecycle Marketing, you will translate strategy into live customer journeys. The work combines segmentation, campaign operations, testing, analytics, and AI-enabled personalization.

Key Responsibilities

Build lifecycle programs across conversion, onboarding, activation, retention, and cross-sell

Design journeys aligning messaging, offers, channels, timing, and customer needs

Launch behavior-based programs improving engagement, usage, retention, and revenue





Run cross-sell campaigns from audience selection through optimization

Maintain dashboards and share performance insights across teams

Requirements

10+ years in lifecycle, customer, growth, CRM, or automation marketing

2+ years managing people or leading lifecycle programs

Hands-on Marketo or similar platform proficiency

Experience building complex automated journeys and segmented audiences

Experience applying AI, predictive analytics, personalization, or experimentation

Bring hands-on Marketo expertise and lifecycle strategy to Toast’s engagement, retention, expansion, and cross-sell programs.

📌 Senior Lifecycle Marketing Manager (Winnipeg)
🏢 Toast
📍 Winnipeg