Lead digital growth at Definity in Toronto through web operations, conversion optimization, and paid acquisition within a flexible hybrid work experience.

As Senior Manager, Digital Experience and Growth, you will oversee public websites and paid channels. You will guide CMS operations, web publishing, UX optimization, CRO, and performance media. The role supports broker and customer journeys while maintaining digital brand integrity, reliability, and compliance.

Key Responsibilities

Oversee website maintenance, content updates, and publishing activities

Manage CMS roadmaps, workflows, reliability, and digital governance

Design and scale B2B paid acquisition and lead generation programs

Optimize SEM, paid social, display, and programmatic campaigns





Reallocate growth budget using performance and ROI metrics

Requirements

Bachelor’s degree in marketing, business, computer science, or related field

Eight to ten years of progressive digital marketing experience

At least four years managing CMS, publishing, paid media, or CRO

Experience with LinkedIn Campaign Manager, Google Ads, and Google Analytics 4

Solid web, UX, analytical, leadership, and stakeholder collaboration skills

Bring web operations, CRO, paid media, and strategic leadership expertise to Definity’s Toronto-based digital growth function.

📌 Senior Manager Digital Growth (Winnipeg)
🏢 Definity
📍 Winnipeg