Senior Manager Enterprise Brand Strategy As Canada’s leading integrated freight, package, and logistics provider, we’ve been helping promises get where they need to be for more than 60 years. So, whether you’re looking to build recent skills, make an impact in your community, or inspire your team, This is one of Purolator's most strategic marketing leadership roles.

Senior

Manager, Brand + Strategy, you will shape the future of one of Canada's most recognized brands by leading enterprise brand strategy, marketing planning, governance, and performance. You will define the long-term direction of the Purolator brand, oversee brand architecture and portfolio management, support acquisition integration and future growth opportunities, and ensure marketing investments align with business priorities and measurable outcomes.This role sits at the intersection of brand strategy, customer insight, integrated marketing, creative excellence, and business transformation. You will translate enterprise priorities into actionable marketing strategies that drive growth and ensure consistency across campaigns, communications, sponsorships, customer experiences, and partnerships. Manager, Marketing Strategy, Planning &

• Performance Manager, Brand Marketing, you will provide the vision, governance, and leadership required to transform strategy into execution while building a high-performing marketing organization. This is a unique opportunity to influence enterprise strategy, shape an iconic Canadian brand, and establish the foundation for Purolator's next phase of growth.Enterprise Brand Strategy &

• GrowthLead the long-term evolution, positioning, and governance of the Purolator brand to support growth, innovation, customer relevance, and market leadership.Key ResponsibilitiesOwn enterprise brand strategy, architecture, governance, and portfolio management.Define the role of the corporate brand across products, services, partnerships, and growth opportunities.Align brand strategy with growth, customer experience, and transformation priorities.Drive measurable improvements in awareness, trust, preference, loyalty, and brand equity.International Brand &

• Reputation Leadership Lead Purolator's international brand strategy to strengthen awareness, credibility, and trust in global markets.Key ResponsibilitiesDefine international brand positioning and growth roadmap.Partner with Purolator International, Sales, and Corporate Communications to increase visibility within logistics, transportation, customs,



and supply chain sectors.Ensure alignment between international initiatives and enterprise brand strategy.Own the integrated marketing strategy and planning process to ensure marketing activities drive business outcomes.Key ResponsibilitiesDevelop annual and multi-year marketing strategies aligned with corporate priorities.Translate business objectives, customer insights, and market opportunities into actionable plans.Drive alignment across brand, product, digital, communications, customer experience, sponsorships, partnerships, social media, events, and demand generation.Lead prioritization, budgeting, resource allocation, forecasting, and investment planning.Establish KPIs and performance frameworks that connect marketing investment to business results.Present strategic recommendations, business cases, and performance insights to senior leadership.Brand Activation, Creative Excellence &

• Agency Leadership Ensure the Purolator brand is consistently and effectively activated across all customer, employee, and partner touchpoints.Lead the evolution of visual identity, creative principles, brand standards, and messaging architecture.Act as the senior brand authority for major campaigns, sponsorships, creative concepts, and enterprise communications.Lead agency relationships and marketing investments to drive innovation, efficiency, and measurable impact.Strategy-to-Execution LeadershipAct as the bridge between strategic planning and execution across the organization.Provide strategic direction for campaigns, sponsorships, content, and customer initiatives.Ensure all marketing efforts reflect Purolator's positioning, narrative, and customer experience vision. Create feedback loops between insights, activation, and performance.Balance long-term brand objectives with short-term business priorities.Team Leadership &

• Capability DevelopmentBuild and lead a high-performing team focused on brand strategy, integrated planning, marketing effectiveness, and activation.Key ResponsibilitiesCoach, mentor, and develop future marketing leaders.Strengthen organizational capabilities in brand strategy, governance, planning,



and marketing effectiveness.Experience &

• EducationBachelor's degree in Marketing, Communications, Business, Commerce, or a related field.MBA or graduate degree considered an asset.10+ years of progressive experience in brand strategy, integrated marketing, brand management, strategic planning, or consulting.Experience leading enterprise-wide brand strategy and integrated marketing initiatives.Experience managing large marketing budgets and investment portfolios.Experience leading agency partnerships and creative development.Experience managing portfolios of brands, products, services, or acquired entities.Proven ability to influence senior leaders and lead cross-functional initiatives. International brand or reputation-building experience is an asset.A visionary strategist who inspires others through a clear brand direction.A systems thinker who understands the relationship between brand, customer experience, and business strategy.A customer-focused marketer who values differentiated brands and memorable experiences.Commercially minded with strong business and financial acumen.Equally effective discussing enterprise strategy, customer insights, creative development, and execution.Marketing investments aligned with enterprise priorities and measurable business outcomes.An embedded integrated marketing planning process led through Strategy, Planning &

• Performance.Agency partners delivering strong strategic value and creative excellence.Recognition of Marketing as a trusted strategic growth partner across the organization.Language Requirement: Proficiency in English is required for this position due to the frequent communications that must be conducted in English with various stakeholders.

Office EnvironmentReports to: Sr Director MarketingPurolator is an equal opportunity employer committed to diversity and inclusion. Purolator complies with Canadian law in all recruitment practices. During pre-screening, we may use an Artificial Intelligence (AI) tool, supported by human oversight, to efficiently manage tasks such as resume screening and candidate matching, enabling our team to connect with qualified candidates faster.Personal information is used solely for recruitment and managed in accordance with privacy legislation.

Every day at Purolator is an opportunity to connect with colleagues, customers, and communities to make a positive impact. Logistics, Supply Chain Manager, Supply Chain, Marketing Manager, Senior Brand Manager, Operations, Marketing #

📌 Senior Manager Enterprise Brand Strategy (Winnipeg)
🏢 Purolator
📍 Winnipeg