Lead digital campaign strategy and operations in Toronto, using project management and channel optimization across Scotia’s marketing ecosystem. This senior role supports Growth Marketing Channel Centres of Excellence through campaign execution, workflow design, and testing across Commerce, Media Channels, Mobile App, Push/SMS, Scotia Online, ABMs, and recent channels.

As Senior Manager, you will mobilize cross-functional teams spanning Engineering, Digital Product, Digital Design, QA, business partners, core project teams, and scrum teams. You will oversee end-to-end campaign processes, channel standards, production delivery, risk controls, and operational improvements. The role supervises one to four direct reports and reports to the Director, Marketing Channel Strategy & Operations.

Key Responsibilities

Design and optimize end-to-end digital campaign delivery processes

Govern channel strategy standards,



style guides, and fragment requirements

Manage campaign incidents, root causes, remediation, and risk controls

Lead workbacks, digital journey planning, and campaign experimentation

Translate marketing needs into technical delivery requirements

Requirements

University degree in Business Administration, Marketing, or similar

In-depth project management training or certification

Experience managing technical delivery projects and budgets

Risk management and crisis management experience

Strong analytical, writing, interpersonal, and detail-oriented skills

Apply senior marketing channel strategy, project management, experimentation, and technical delivery expertise to Scotia’s digital campaigns.

📌 Senior Marketing Channel Strategy Manager (Winnipeg)
🏢 Scotiabank
📍 Winnipeg