Lead omnichannel marketing strategy from Yoplait Liberté Canada’s Toronto office, using consumer insights and retail expertise in a hybrid work model.
The Senior Manager, OMNI Marketing leads conversion and business growth across physical, digital, retailer-owned, and third-party touchpoints. This senior marketing leader works with Brand Marketing, Commercial Strategy, Sales, and retail partners. The mandate includes building capabilities, aligning investments, and supporting brand and customer priorities.
Key Responsibilities
Define and lead the omnichannel marketing strategy
Set retail media and e-commerce investment priorities
Develop integrated activations and strategic partnerships
Translate consumer insights and data into growth drivers
Establish KPIs and assess investment effectiveness
Requirements
Bachelor’s degree in marketing, business, digital media, or related field
Seven to ten years of progressive relevant experience
Three to five years of people management experience
Success developing growth strategies and translating insights into action
Solid understanding of consumer behavior and omnichannel activation
Shape omnichannel growth through retail media, consumer insights, integrated activation, and strategic leadership at Yoplait Liberté Canada.