Paid digital strategy and acquisition define this Senior Marketing Specialist role at Fullscript, managing search, social, and programmatic campaigns.

Fullscript seeks a senior marketer to oversee customer acquisition across paid channels. You will manage agency execution, large budgets, experimentation, performance analysis, and partner relationships. The role focuses on qualified providers, revenue, and effective growth in healthcare advertising.

Key Responsibilities

Develop cohesive paid search, social, and programmatic strategies

Optimize campaigns across Google Ads, Microsoft Ads, Meta, and DSPs

Design experiments across new channels, tactics, and formats

Use incrementality, first-party data, and offline conversion tracking

Manage budgets, forecasts,



invoicing, and external partners

Requirements

Seven-plus years managing paid B2B digital campaigns

Hands-on experience with Google Ads, Microsoft Ads, Meta, and DSPs

Experience managing annual paid budgets exceeding five million dollars

Advanced Google Sheets and Slides proficiency

Strong analytical, communication, and stakeholder relationship skills

Lead Fullscript’s paid acquisition growth through search, social, programmatic, experimentation, and data-driven campaign optimization.

📌 Senior Paid Digital Marketing Specialist (Winnipeg)
🏢 Fullscript
📍 Winnipeg