Shape social strategy at Salt through creative vision and analytical rigor, guiding client accounts and creator-led initiatives across platforms.

As Senior Director of Social Media, you will build social playbooks, advise clients, and translate performance data into creative direction. You will shape brands’ social presences through platform knowledge, cultural insight, creator alignment, and measurement fluency. The role provides strategic and creative leadership to Salt’s internal social and creator teams.

Key Responsibilities

Develop social playbooks, channel architectures, and audience strategies

Translate cultural shifts and insights into creative briefs

Identify relevant communities and emerging social opportunities





Design KPI models across awareness, engagement, and conversion

Synthesize analytics into executive reporting and recommendations

Requirements

Experience shaping brands’ social presences

Deep knowledge of social platforms and cultural trends

Solid creative insight and brand strategy perspective

Advanced measurement and analytics fluency

Ability to source strategic creator partners

Bring social strategy, creator consultation, cultural curiosity, and measurement expertise to Salt’s client accounts and internal teams.

📌 Senior Social Media Strategist (Winnipeg)
🏢 SALT XC
📍 Winnipeg