Lead RBC Direct Investing social content in Toronto, translating investment concepts into engaging platform-first storytelling and communities. Own organic strategy across major channels.
As Senior Manager, Social Content & Communities, you will shape an always-on presence across LinkedIn, Meta, TikTok, X, Reddit, and emerging platforms. You will manage content execution, community building, compliance, and stakeholder partnerships. The mandate connects creative development with measurable awareness, consideration, engagement, and conversion.
Key Responsibilities
Own organic social strategy from planning through execution
Translate complex investing topics into accessible visual content
Moderate comments and build communities across social channels
Partner with agencies, platforms, and internal service teams
Track metrics and deliver recurring ROI recommendations
Requirements
Bachelor's degree and seven-plus years in content strategy
Experience managing budgets, partners, and agencies
Three-plus years supervising, mentoring, and managing reports
Knowledge of major social advertising and analytics tools
Polished presentations for senior leaders
Bring social strategy, investment content, community building, and compliance expertise to RBC Direct Investing in Toronto.
📌 Senior Social Content Manager Toronto (Winnipeg)
🏢 RBC
📍 Winnipeg