About OgilvyOgilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.

Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. Com, and follow us on LinkedIn,X,Instagram, and Facebook. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries.

Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. Com, and follow us on LinkedIn,X,Instagram, and Facebook.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture chance and deliver transformational growth. Through borderless creativity—operating, innovating,



and creating at the intersection of talent and capabilities— Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

About The

RoleThe Senior Strategist is responsible for leading high-impact strategic initiatives for clients and brands and serves as a key strategic partner for day-to-day requests on strategic needs. This role is a key internal support for both Account Services and Creative to raise the overall quality of our deliverables, communications, and creative output.

The Senior

Strategist leverages industry knowledge to provide critical insights and will deliver compelling research, ideas and strategic recommendations for positioning a client’s business/products to customers/consumers. Identify, gather, and analyze information from various sources to understand customer, patient, and consumer behaviour, as well as emerging market trends.

Architect

Go-to-Market Plans: Strategize and architect holistic, digital-first go-to-market plans for a diverse portfolio of brands across the Canadian market, guiding agency teams during the definition, brief, design, and development phases.

Lead Strategic Workshops: Lead high-profile strategic workshops internally, with clients, and with their cross-functional teams to collaborate on brand strategies, patient journeys, and tactical planning. Drive customer engagement strategies as an expression of broader brand strategies, developing integrated campaigns across email, web, search, media, and social channels (as well as leveraging creator collaborations and emergent technologies).

Map Journeys & Blueprints: Partner with internal creative, account, and production teams to distill insights and build comprehensive strategies that include customer journeys, messaging maps, tactics, and campaign blueprints.

Audit & Optimize: Review and audit established plans to identify gaps, trends, and opportunities within an omnichannel marketing ecosystem, using data to optimize campaign impact.

Provide Strategic Consulting:



Provide internal and client-facing consulting when crafting channel-specific recommendations, actively keeping teams ahead of the curve regarding best practices and emerging digital trends.

Agency Experience: 4 to 6 years of strategic planning experience within an advertising or marketing agency (prior experience or deep interest in pharma, healthcare, and/or wellness is highly valued). Analytical & Data-Driven Mindset: A customer-first mindset with sound knowledge of data, statistical analytical methods, and measurement principles. Proactive, with excellent collaborative skills and the ability to identify strategic opportunities across brands, campaigns, and markets, balanced with a high degree of personal accountability.

Digital & Analytics Toolsets: Google Analytics/Adobe Analytics, custom dashboards, e-commerce) and social media analytic tools.

Research & Social Listening: Experience collecting socio/psycho/demographic and behavioral information through primary research and secondary data collection, including experience with social listening platforms (such as Brandwatch).

Integrated Digital Marketing: Strong understanding of search engine marketing (SEM/PPC), social media marketing (paid and earned), and digital media dynamics. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. We strive to create an environment in which all employees can feel comfortable to contribute to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity or expression.

Salary Range$90,000—$140,000 CAD At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

📌 Senior Strategist (Full-Time) (Winnipeg)
🏢 Ogilvy Canada
📍 Winnipeg