Technical SEO and GEO leadership at Borrowell shapes how Canadians discover financial guidance through search engines and AI answer engines. This remote-first role spans Canada.

As a Senior Technical GEO/SEO Specialist, you will own organic and AI visibility strategy from roadmap through measurement. You will work with Engineering, content, and member insights across Borrowell. The work combines crawlability, indexation, JavaScript rendering, Core Web Vitals, schema, and content architecture. You will track rankings, AI citations, and share of voice.

Key Responsibilities

Own SEO and GEO strategy, priorities, and roadmap

Track rankings, AI citations, and search share of voice

Improve crawlability, indexation, rendering, and Core Web Vitals

Design topic clusters, internal linking,



and scalable templates

Turn member stories and data insights into cited content

Requirements

Three or more years in technical SEO, GEO, or content

Track record scaling content against business objectives and KPIs

Transparent perspective on how answer engines select sources

Fluency with Search Console, GA4, Tag Manager, and Semrush

Ability to diagnose technical issues using developer tools

Bring technical SEO, GEO measurement, and content architecture expertise to Borrowell’s search and AI visibility strategy.

📌 Senior Technical SEO GEO Specialist (Winnipeg)
🏢 SEOjobs.com
📍 Winnipeg