Lead paid search and paid social performance for BDO Canada LLP in Toronto through blended office, client-site, and virtual work. Apply deep digital marketing expertise to measurable campaigns and growth.

As Senior Digital Marketing Specialist, Growth & Digital Performance, you will manage acquisition and conversion initiatives. The full-time individual contributor role covers Google Analytics 4, Google Tag Manager, SEO, AEO, dashboards, and landing-page optimization. You will report to the Digital Manager and coordinate digital deliverables with stakeholders.

Key Responsibilities:

- Manage paid search and paid social campaigns
- Analyze funnel performance and identify actionable trends
- Plan briefs, timelines, approvals, and measurement requirements




- Support landing-page optimization, experimentation, and A/B testing
- Report performance through dashboards and data visualization

Requirements:

- Five to seven or more years in related digital marketing
- Hands-on paid search and paid social experience
- Solid Google Analytics 4 knowledge
- Practical Google Tag Manager experience
- Experience with SEO and conversion optimization

Bring paid media, analytics, and optimization expertise to BDO Canada LLP's Toronto digital performance team.

📌 Senior Paid Media Marketing Specialist (Toronto)
🏢 CanadaLync
📍 Toronto