"The best prescription I've ever given is a wish."

-Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada

WHAT IS YOUR BIGGEST WISH?

Wishes Are Medicine — a vital part of a child's treatment journey that helps restore strength, hope, and resilience. For over 40 years, we've granted more than 40,000 wishes. Research shows that prescribed wishes can improve commitment to treatment, reduce emergency room visits by half, and deliver lasting health benefits.

Recognized as a Great Place to Work® since 2023, we've also been named one of the Best WorkplacesTM Led by Women (2025) and one of the Top 100 Best WorkplacesTM for Giving Back (2024).

Do you want to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish Canada is for you

WHAT'S IN IT FOR YOU?

- Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
- A collaborative team workplace with a rewarding employment experience where you feel valued and inspired
- An attractive compensation package that includes group health and dental premiums fully covered by the Foundation and RRSP contribution matching
- Annual vacation starting at three weeks and additional paid leaves such as personal days and Wish hours
- Work/life balance and flexibility, including a hybrid working environment
- Employee Wellness Program and other corporate discounts
- Continuous learning, development and internal training opportunities
- Fun employee activities, contests, and more

WHERE YOU COME IN

We are looking for a Marketing Specialist,



Events to join our team at Make-A-Wish Canada. In this role, you will play a key role in driving the success of our largest signature fundraising event, the 48-Hour-Ride.

Working as part of the Brand & Integrated Marketing team, this position leads the development and execution of email, web, social media, and participant engagement campaigns that support recruitment, fundraising, stewardship, and retention efforts. The role partners closely with cross-functional teams to deliver an exceptional participant experience while ensuring all communications align with the organization's brand and mission.

This role is based in Montreal and is a full-time, permanent, hybrid position. The hiring range for this role is $57,600-$64,800.

WHAT YOU WILL DO

- Develop and execute integrated marketing campaigns that support participant recruitment, engagement, fundraising, and retention.
- Manage and maintain event website content through the DonorDrive platform, ensuring accuracy, timeliness, and brand consistency.
- Create, build, test, deploy, and analyze email marketing campaigns for participants, team captains, and past supporters.
- Develop social media content calendars and oversee event-related social media communications.
- Collaborate with creative teams to develop compelling digital, web, email, and social media content.




- Monitor and report on campaign performance, fundraising results, engagement metrics, and key marketing KPIs.
- Support event production needs, including participant communications, signage, event materials, and video projects.
- Provide marketing and communications support for corporate partnership initiatives and sponsorship deliverables.
- Coordinate with internal stakeholders across marketing, development, operations, finance, and analytics teams.
- Other duties as required.

WHAT YOU BRING

- Post-secondary education in communications, marketing, public relations, or equivalent combination of training, education and work experience.
- Experience in marketing, communications, or event marketing.
- Bilingual in French and English is required.
- Experience with email marketing, website content management, and social media marketing.
- Knowledge of integrated, multi-channel marketing strategies.
- Excellent written communication, copywriting, and proofreading skills.
- Working knowledge of MS office, social media platforms, Canva, Meltwater, Salesforce, and Dropbox are an asset.
- A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT

- Hybrid work model, with 2 days in-office per week and 3 days remote. Attendance at the 48-hour ride event (weekend in September) will be required.

Physical/Mental Effort

- Work under pressure of tight deadlines, balancing high volume workload, and with multiple demands and changing priorities.

Our Commitment to IDEA

Make-A-Wish Canada (MAWC) is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a

📌 Marketing Specialist, Events (Montreal)
🏢 Make-A-Wish Canada / Rêves d'enfants Canada
📍 Montreal