Lead direct activation OOH investment in Toronto with WPP Media, combining media negotiation, audience intelligence, and operational leadership.

As Manager, Direct Activation OOH, you will oversee comprehensive investment recommendations across OOH formats. You will manage senior vendor relationships, guide client and planning leads, and mentor Associates. The work combines strategic media buying, commercial negotiation, financial governance, and campaign performance analysis.

Key Responsibilities:

- Develop OOH investment recommendations aligned with client objectives
- Negotiate pricing, added value, and priority placements
- Manage senior relationships with major OOH vendors
- Mentor Associates and oversee team workflows
- Lead reconciliations, analyses, and process improvements

Requirements:

- Four to six-plus years of progressive media experience
- Dedicated OOH leadership within an advertising agency
- Experience managing or mentoring junior media professionals
- Advanced MediaOcean campaign and financial stewardship skills
- Knowledge of COMMB, Vividata, and Canadian media tools

Apply OOH investment strategy, negotiation, MediaOcean expertise, and team leadership as WPP Media's Toronto activation manager.

📌 Manager Direct Activation OOH (Toronto)
🏢 WPP Media
📍 Toronto