UM is a global media agency committed to Futureproofing our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands.

As the leading global media network in Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of clients including the following in Canada: BMO, Sobeys, PokerStars, FanDuel, Johnson & Johnson, SkipTheDishes, Sony, Spotify and Hershey. UM is the number one agency in Canada, as ranked by RECMA, and the most awarded media agency at the Media Innovation Awards and CMA Awards for the past two years. We are currently recruiting for a Manager, Connections Planning.Position Summary:The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business.

The Media Planning

Manager will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees.This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.Responsibilities:Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.Ensure that all media plans adhere to the agency's values, philosophies and processes.Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check-ins as required.Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs).Participate in additional agency/team projects and new business presentations as required.Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.Manager level of experience in integrated media planning.Ability to develop and foster solid relationships and partnerships, both internally and externally.Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.Proficient with media research tools (e.Clear Decisions, Vividata, Neilson), and media tools (e.Excellent communication skills (both written and verbal).Independent thinker with highly developed organizational skills and solid attention to detail and accuracy.Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).Ability to travel as required.UM is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.A versatile hybrid work model that works for you.A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.A chance to be part of and grow within a global network of agencies.The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.

Media Media

Planning and Buying English below ** UM est une agence de médias internationale qui s’engage à préparer les entreprises de nos clients pour aujourd’hui et pour demain.



On tire parti du pouvoir transformateur d’analyses commerciales approfondies et de données en temps réel pour maximiser la croissance et dynamiser tout le parcours du consommateur, tant au niveau du contenu que des interactions. Notre approche consultative et notre modèle agile, ancrés dans la diversité, l’équité et le sentiment d’appartenance, permettent aux marques d’obtenir de meilleurs résultats d’affaires.

UM est l’agence numéro un au Canada, selon le classement de la RECMA, et l’agence médiatique la plus primée aux Media Innovation Awards et aux CMA Awards depuis deux ans. On recrute actuellement un/e Gestionnaire, Planification Média. Le rôle d’un gestionnaire de planification média consiste à superviser et à gérer notre produit de planification média intégrée, tout en jouant un rôle actif au sein de l’organisation.

Tu participeras à l’élaboration de stratégies média et de procédures opérationnelles, et sera également chargé de diriger, d’encadrer, d’accompagner et de former les employés. Ce poste t’amène à travailler au sein d’une équipe de planification média intégrée pour t’assurer que le produit repose sur des insights et de l’expérience, ce qui se traduit par des exécutions média irréprochables.

Responsabilités :Responsable de diriger la préparation, la rédaction et la présentation de plans médias intégrés, de propositions et d’analyses qui répondent aux objectifs des clients et qui vont au-delà du mandat.Gérer et rendre compte du plan média, en évaluant et en surveillant régulièrement son exécution.Assurer la liaison et favoriser le partage des connaissances avec d’autres disciplines au sein de l’organisation, les agences partenaires et d’autres services pour t’assurer queles connaissances sur les médias et les clients sont à jour.T’assurer que tous les plans média respectent les valeurs, la philosophie et les processus de l’agence.Diriger la préparation et la présentation d’évaluations des opportunités média, des tendances média et des enjeux qui intéressent les clients.Connaître les indicateurs clés de performance (KPI) et les objectifs des clients, en t’assurant qu’un suivi est en place pour les bilans réguliers, au besoin.Superviser la gestion financière des médias, y compris les autorisations d’achat, la facturation et les rapports de contrôle budgétaire, et s’assurer que les écarts sont résolus rapidement.Une formation professionnelle ou universitaire en marketing et/ou en publicité serait un atout.Expérience de niveau gestionnaire en planification média intégrée.Capacité avérée à appliquer efficacement les connaissances et les informations tirées des ressources de recherche à la planification médiatique.Excellentes compétences en communication (à la fois écrites et orales).Maîtrise de la suite Microsoft Office (Word, Excel et PowerPoint).UM est un employeur garantissant l’égalité des chances, qui s’engage à offrir des opportunités d’emploi égales à tous ses employé/e/s et candidat/e/s, sans distinction de race, de couleur, d’origine ethnique, de genre, d’âge, de religion, de croyance, d’origine nationale, d’orientation sexuelle, d’identité de genre, d’état civil, de nationalité, d’informations génétiques, de handicap ou de tout autre motif interdit par la législation fédérale, régionale ou locale en vigueur. Des congés payés généreux, avec au moins 37 jours de congés payés, y compris les vacances et les journées bien-être mensuelles. On a aussi des week-ends de quatre jours, des vendredis d’été à mi-temps et des vendredis après-midi sans réunion toute l’année.Un modèle de travail hybride flexible qui s’adapte à toi.L’accent mis sur le développement personnel grâce à des formations officielles, notamment sur la santé mentale et l’inclusion, accessibles à tous.L’opportunité de contribuer à notre culture d’entreprise en rejoignant l’un de nos nombreux groupes d’employés axés sur la communauté, tels que le Black Employee Network, Girls on Fire, l’Hispanic or Latinx Alliance, le Neuro Network, le Pan-Asian Network et le Rainbow Lounge. // UM is a global media agency committed to Futureproofing our clients’ businesses for the now and the next.





We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of clients including the following in Canada: BMO, Sobeys, PokerStars, FanDuel, Johnson & Johnson, SkipTheDishes, Sony, Spotify and Hershey.

UM is the number one agency in Canada, as ranked by RECMA, and the most awarded media agency at the Media Innovation Awards and CMA Awards for the past two years. We are currently recruiting for a Manager, Connections Planning.Position Summary:The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business.

The Media Planning

Manager will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees.This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.Responsibilities:Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.Ensure that all media plans adhere to the agency's values, philosophies and processes.Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check-ins as required.Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs).Participate in additional agency/team projects and new business presentations as required.Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.Manager level of experience in integrated media planning.Ability to develop and foster solid relationships and partnerships, both internally and externally.Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.Proficient with media research tools (e.Clear Decisions, Vividata, Neilson), and media tools (e.Excellent communication skills (both written and verbal).Independent thinker with highly developed organizational skills and solid attention to detail and accuracy.Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).Ability to travel as required.UM is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.

We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.A adaptable hybrid work model that works for you.A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.A chance to be part of and grow within a global network of agencies.The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge. N/AOmnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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📌 Strategic Media Planning Manager (Winnipeg)
🏢 IPG Mediabrand
📍 Winnipeg