Support UBC student recruitment through strategic communications, compelling content, and data-informed CRM campaigns serving prospective undergraduate students.

The Content and Communications Specialist works within an integrated, cross-channel digital team supporting recruitment objectives.

Responsibilities span email marketing, SMS nurture planning, audience segmentation, HTML templates, campaign reporting, and stakeholder consultation. Communications must be timely, relevant, accurate, and aligned with UBC’s brand.

Key Responsibilities

Shape strategic email plans and cross-channel campaign calendars

Develop nurture journeys for prospects, applicants, and students

Produce campaign copy, visual assets, templates, and designs

Ensure messaging meets brand, CASL, FIPPA,



and privacy requirements

Track performance and recommend campaign improvements

Requirements

Undergraduate degree and three years of related experience

Proven experience creating effective, high-volume email campaigns

Excellent written communication and email copywriting skills

Ability to manage multiple priorities and meet deadlines

Accuracy, discretion, and sensitivity to cultural differences

Bring content strategy, email marketing, CRM expertise, and thoughtful audience communication to UBC’s recruitment ecosystem.

📌 Student Recruitment Communications Specialist (Winnipeg)
🏢 University of British Columbia
📍 Winnipeg