We’re looking for a strategic leader to drive our growth

Head of Sales (Amazon) | E-commerce | Remote

Maximum Stores is a Canadian sports and outdoor brand. We develop and scale our own technical apparel and outdoor product lines across North America and Europe, selling through Amazon (US & EU), Shopify, Etsy, and Walmart.

Our mission is to deliver high-quality products with efficient operations and genuine customer care.

You will take strategic ownership of all commercial streams, ensure seamless cross-functional alignment across sales units, and drive the business toward its key financial targets.

Key Responsibilities:

Develop and execute sales scaling strategies across North American and European markets.

Deliver consolidated sales plans while maintaining target profitability levels.

Manage pricing strategies, promo calendars, and new product launches without eroding margins.

Ensure synchronized, frictionless teamwork across all sales sub-units (listing optimization, PPC, promo campaigns, and external traffic).

Work in tight alignment with the Operations team (Supply Chain & Inventory Management) within S&OP; cycles to eliminate stockouts during major promotions.

Align commercial objectives and timelines with other company departments.

Oversee advertising performance metrics (ACoS, TACoS, RoAS) and strike an optimal balance between organic reach and paid traffic.

Continuously improve listing conversion rates (CR), review ratings, and catalog visibility.

Monitor marketplace fees, FBA storage/fulfillment costs, and optimize associated sales expenses.

Lead, mentor, and expand the sales department:



manage hiring, onboarding, goal setting, and team motivation.

Implement transparent KPIs and regularly track individual and unit-level performance.

Develop, refine, and maintain departmental Standard Operating Procedures (SOPs).

Qualifications:

3+ years of leadership experience as Head of Sales, Sales Lead, or Commercial Manager in product-based e-commerce, with deep expertise in Amazon (US / EU).

Financial Acumen: Hands-on understanding of Contribution Margin, Gross Margin, and Net Profit, with the ability to manage commercial performance through the lens of a P&L.;

Deep Amazon Expertise: Comprehensive grasp of Amazon search/ranking algorithms, PPC/DSP advertising optimization, and Seller Central reporting.

Analytical Toolkit: Advanced Google Sheets/Excel modeling skills, along with practical experience using BI platforms and ERP systems.

Proven Leadership: Demonstrated track record of building, managing, and inspiring high-performing commercial teams.

Language Skills: Professional working English (Upper-Intermediate / B2+ or higher) and fluency in Ukrainian.

Core Strengths: Strategic vision, structured mindset, profit-first orientation, and personal ownership of business-critical numbers.

Advantages:

Regular compensation paid twice a month, with protection against currency fluctuations.

Competitive base salary + transparent performance bonuses tied to KPI delivery.

Paid vacation and sick leave.

High-impact challenges, direct influence on strategic business decisions, and room to scale with an expanding international brand.

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📌 Head of Sales (Winnipeg)
🏢 Maximum Stores
📍 Winnipeg