Lead organic social strategy at Critical Mass by translating complex data into actionable playbooks and content concepts. This office-based role requires three weekly days in-office.

As a Senior Social Strategist, you will guide initiatives for key organizational clients. You will combine social audits, competitive analysis, platform expertise, and organic content development. Your work will connect research and insights with transparent strategic direction, implementation roadmaps, and measurable social impact.

Key Responsibilities:

- Develop social audits, competitive analyses, and strategic recommendations
- Define content pillars, themes, and platform-specific strategies
- Create strategic plans, implementation roadmaps, and tracking mechanisms




- Translate strategy into compelling organic content concepts
- Manage reporting, briefings, optimization, and social listening

Requirements:

- 4-6+ years of organic social strategy experience
- Experience developing content with increasing responsibility
- Ability to translate complex data into actionable direction
- Expertise across major social platforms and organic best practices
- Experience with Sprout Social, Brandwatch, or equivalent platforms

Bring strategic thinking, platform expertise, and client communication skills to Critical Mass’s organic social initiatives and playbooks.

📌 Senior Organic Social Strategist (Toronto)
🏢 Critical Mass
📍 Toronto