Clever Digital Marketing is hiring a Performance Marketing Specialist for a full-time remote role open to residents of Canada. The position manages paid social campaigns for mid- and high-tier clients on Facebook, Instagram, and other platforms. The specialist uses audience segmentation, creative testing, and campaign data to improve performance. The salary is CA$65,000 to CA$75,000 per year. The role requires at least two years managing performance Facebook campaigns for lead-generation or e-commerce accounts and at least one year of direct-response marketing experience.

The specialist works in Clever Digital Marketing's Paid Social department and can collaborate in person at the Vaughan office. The agency serves large-scale home improvement companies and has partnered with more than 50 such companies across the United States and Canada. The role works with the Performance Marketing Manager, Senior Specialist, Creative team, and customer success managers.

Role: Performance Marketing Specialist Employer: Clever Digital Marketing Location: Canada Work mode: Fully remote, with an option to collaborate at the Vaughan office Employment type: Full-time Salary: CA$65,000 to CA$75,000 per year Application deadline: Not provided by the employer.

Benefits

- 15 days of paid time off
- health and dental coverage
- a company-provided MacBook
- a home office budget

Paid Social Campaign Work

The specialist launches and manages multiple client campaigns on Facebook, Instagram, and other paid social platforms. Campaign work includes audience segmentation, creative iteration, budget allocation, targeting decisions, and performance review against client KPIs.

- Monthly Meta and TikTok spend ranges from $150,000 to $300,000.



The role scripts ad copy, creative concepts, and advertorial messaging, then works with the Creative team on video campaigns and with customer success managers on high-level account issues.
- Campaign launches and account management
- Audience segmentation and targeting
- Creative briefs, ad copy, and video campaign ideas
- Budget allocation and KPI review
- Client issue resolution with customer success managers

Performance Analysis And Account Growth

Campaign data supplies the basis for identifying trends, improvement areas, and opportunities to scale successful accounts. Underperforming campaigns receive strategy adjustments and account support from the Performance Marketing Manager and Senior Specialist. The specialist needs advanced practical knowledge of Facebook and Instagram advertising, analytical and strategic thinking, and experience with conversion-rate optimization. Agency experience is preferred, along with work on lead-generation or e-commerce accounts.

Experience And Working Tools

The specialist needs advanced practical knowledge of Facebook and Instagram advertising, analytical and strategic thinking, and experience with conversion-rate optimization. Agency experience is preferred, along with work on lead-generation or e-commerce accounts.

- Google Analytics
- HubSpot
- ClickUp
- Looker Studio




- campaign reporting
- campaign quality assurance

The work also uses Meta, TikTok, and other paid social platforms, while AI tools can support creative and workflow development.

Clever Digital Marketing And Client Work

Clever Digital Marketing is a performance agency powered by performance marketers and data analytics. The agency focuses on scalable profitability through strategic paid advertising and growth planning for home improvement companies.

The company reports partnerships with more than 50 large-scale home improvement companies across the United States and Canada and says its partners have generated $250 million in revenue. The agency focuses on net sales rather than clicks and impressions.

Pay And Employment Conditions

The Canadian salary range is CA$65,000 to CA$75,000 per year.

- 15 days of paid time off
- comprehensive health and dental benefits
- a company-provided MacBook
- a home office budget

The role is fully remote for Canadian residents, with an option to collaborate in person at the Vaughan office. Visa sponsorship is not available, and the posting describes a feedback-oriented, data-driven workplace.

Questions About The Position

The role is full time and remote for Canadian residents. The employment record does not provide an application deadline, start date, or general application contact.

The application record names a Paid Social department and identifies collaboration with performance marketing, creative, and customer success teams.

What Experience Is Required?

At least two years managing performance Facebook campaigns for lead-generation or e-commerce accounts and at least

📌 Performance Marketing Specialist: Clever (Canada)
🏢 CanadaLync
📍 Canada