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The Marketing Manager – Cargo leads the planning, execution, and optimization of Air Canada Cargo’s integrated marketing efforts across all channels and customer touchpoints, including traditional marketing, sales enablement, digital channels, and customer and industry experiences. The role translates business, commercial, product, and customer priorities into clear marketing strategies and programs that strengthen the brand, support revenue growth, deepen customer engagement, and enable sales teams globally.

The Manager has end-to-end accountability for Air Canada Cargo’s marketing activities, resources, governance, delivery standards, and performance against defined objectives. This role leads two Marketing Advisors – Cargo and works cross-functionally across Air Canada Cargo, Air Canada, and with external partners to deliver coordinated, customer-focused marketing outcomes.

Responsibilities

- Strategy and Brand
- Develop and lead Air Canada Cargo’s annual integrated marketing strategy and plan, aligned with branch priorities, commercial objectives, product strategies, customer needs, and brand direction.
- Define and evolve Air Canada Cargo’s brand positioning, value propositions, messaging, and brand strategy to strengthen differentiation, relevance, and consistency across markets and customer touchpoints.
- Set clear marketing objectives, priorities, and target audiences, using customer segmentation and insights to guide campaign and program planning.
- Monitor marketing, brand, industry,



and competitive trends to identify opportunities, risks, and new approaches that strengthen Air Canada Cargo’s brand positioning and marketing effectiveness.

- Campaign and Marketing Delivery

- Own the end-to-end planning, execution, optimization, and performance of integrated marketing initiatives, ensuring activities are delivered on time, on budget, and against defined brand, customer, and business objectives.
- Develop clear marketing and creative briefs, align stakeholder input, guide creative development, manage approvals, and ensure deliverables are on brand, on brief, and delivered on time.
- Ensure sales teams and global partners have effective, current, and brand-compliant marketing tools, content, and resources that support customer acquisition, retention, and growth.
- Own the strategy, governance, content, performance, and ongoing optimization of Air Canada Cargo’s website and digital marketing channels.
- Lead the strategy, planning, and delivery of customer events, trade shows, sponsorships, industry activations, and related brand experiences.
- Oversee Air Canada Cargo’s branded merchandise and promotional materials, including sourcing, vendors, inventory, budgets, distribution, and brand compliance.
- Maintain marketing and brand governance, ensuring materials, data use, campaigns,



and third-party brand applications comply with corporate, legal, regulatory, privacy, accessibility, and approval requirements.

- Leadership and Resource Management

- Lead, coach, and develop two Marketing Advisors – Cargo by setting objectives, assigning work, providing feedback, managing performance, and fostering collaboration, accountability, and continuous improvement.
- Manage marketing intake and project prioritization by assessing business needs, defining deliverables, allocating resources, resolving competing priorities, and escalating risks as required.
- Manage marketing budgets, agencies, vendors, and related financial processes, ensuring effective allocation of resources, supplier performance, quality, and value.
- Identify and implement process improvements, tools, and scalable ways of working that increase marketing efficiency, maximize available resources, and enable the team to deliver greater business impact.

- Performance and Optimization

- Define marketing performance objectives and measures of success in partnership with the Marketing Performance Analyst, and be accountable for progress and results.
- Review performance, address gaps, and translate marketing, customer, and brand insights into tested and scalable improvements that strengthen marketing effectiveness and business results.

- Stakeholder and Business Leadership

- Build solid cross-functional relationships with Sales, Product, Operations, Customer Service, Digital, Data & Analytics, Creative Studio, Legal/Regulatory, and other stakeholders to ensure marketing plans are customer-led, commercially relevant, and operationally feasible.
- Represent Air Canada Ca

📌 Marketing Manager (Dorval)
🏢 Air Canada
📍 Dorval