Lead Marketo campaigns and automated customer journeys remotely from Canada as GitLab’s Staff Lifecycle Marketing Manager. Apply lifecycle expertise across B2B SaaS marketing.

This senior individual contributor leads lifecycle, email, CRM, and growth marketing programmes at GitLab. The work spans campaign planning, copywriting, segmentation, testing, quality assurance, launches, and performance analysis. Cross-functional partners include Marketing Operations, Data Analytics, Product Marketing, Campaigns, Content Marketing, and regional teams.

Key Responsibilities:

- Create and improve automated nurture journeys with static and dynamic content
- Plan communications for events, webcasts, workshops, and priority campaigns
- Manage segmentation, audience logic, localization, testing, and quality assurance




- Promote email best practices across the wider marketing function
- Analyze campaign and funnel data to guide performance decisions

Requirements:

- At least seven years of lifecycle, email, CRM, or growth marketing experience
- Experience at a B2B SaaS technology company
- Marketo expertise with smart lists, templates, modules, and dynamic content
- Working knowledge of HTML and CSS for email design
- Robust attention to detail in reporting and campaign operations

Bring Marketo, lifecycle strategy, and campaign analysis expertise to GitLab’s remote Canadian marketing team.

📌 Staff Lifecycle Marketing Manager Marketo (Canada)
🏢 CanadaLync
📍 Canada