Lead Sportsnet marketing strategy in Toronto, using audience insight and full-funnel planning onsite at Rogers’ Corporate office. Drive growth across brands.

The Senior Director, Marketing, leads portfolio marketing for Rogers Sports & Media. You will shape integrated brand and go-to-market plans across Sportsnet, television, streaming, and radio. The role translates content priorities, audience insight, and business goals into measurable marketing action.

Key Responsibilities:

- Set multi-year portfolio marketing strategy and annual integrated roadmaps
- Grow audiences across linear, digital, audio, social, and streaming
- Accelerate direct-to-consumer and over-the-top subscription growth
- Lead full-funnel campaigns, advertising calendars, and creative standards




- Coach and develop a team of 15+ marketing professionals

Requirements:

- 15+ years of progressive senior marketing leadership experience
- Media, entertainment, sports, streaming, subscription, or technology experience
- Experience leading multi-brand or multi-product portfolios
- Expertise in brand strategy, segmentation, performance media, and customer relationship management
- Solid commercial acumen and executive communication skills

Bring strategic leadership, audience growth expertise, and brand stewardship to Rogers Sports & Media’s Toronto marketing portfolio.

📌 Senior Director Sportsnet Marketing (Toronto)
🏢 Rogers Communications
📍 Toronto