Beem Credit Union: Banking for every journey

Beem is redefining what it means to be a credit union. With 80 years of cooperative history and a bold vision for the future, we’ve united to create a financial partner that offers both digital ease and people-first service.

Our mission is clear: financial wellness for all. We help British Columbians achieve their goals through personalized advice, innovative technology, and genuine human connection.

As one of BC’s largest credit unions, we serve over 200,000 members across 66 branches with $18 billion in assets under administration.

If you’re passionate about making a difference and want to join a team that values collaboration, innovation, and purpose, join us on the journey.

Learn more: www.beemcreditunion.ca

What this role is all about

Sitting within the Analytics CoE, the Member Insight Manager will lead the evolution of Beem’s qualitative insight capability and help create a more complete understanding of our members; connecting what they do with why they do it, what they experience, and what they need. That understanding informs strategic planning, product development, segmentation and member experience decisions, and supports executive decision‑making and enterprise priorities.

This is an opportunity to move beyond a traditional project‑based research model and build a connected, proactive insight capability. The role will bring together research and ongoing member listening, make existing insight more accessible and reusable, and progressively connect qualitative insight with Beem’s quantitative analytics and member data. It will also continue to run Beem’s established member measurement programs and keep research aligned to enterprise planning cycles.





The role will build internal research capability, lay the foundations for an organizational insight base, and help make sure member understanding is consistently turned into better business decisions, priorities and outcomes.

This role is open to a hybrid working arrangement. While we will accept applications from elsewhere in Canada, we anticipate filling this role with a candidate located in British Columbia.

What you’ll do

Lead Beem’s Qualitative Insight Capability and Strategy

- Lead Beem’s qualitative insight capability within the Analytics CoE, shifting from individual research projects toward an accumulating, reusable body of insight
- Design and maintain an enterprise research roadmap aligned to strategic pillars and emerging market dynamics
- Prioritize research initiatives based on business impact, strategic relevance, and organizational needs
- Ensure research outputs are decision-oriented, timely, and aligned to enterprise planning cycles

Build and Manage the Organizational Insight Base

- Work toward a searchable, reusable insight base by bringing existing research, member listening and other qualitative sources together
- Establish and maintain a consistent taxonomy for tagging and retrieving qualitative evidence
- Draw on ongoing member listening (such as NPS, complaints,



and contact centre and digital feedback) alongside formal research, and identify themes, patterns and emerging signals across sources
- Share research insights across the organization to build institutional awareness of member and market trends
- Own and evolve the Executive Insights channel so it draws increasingly on Beem’s own member insight alongside external context
- Help assess existing technology capabilities and define the business requirements for technology that could store, search and connect qualitative insight (for example experience management and voice‑of‑member platforms such as Qualtrics, and CRM), working with Analytics, Data and Technology, as the capability matures

Member & Market Intelligence

- Lead retail and business member measurement programs and other qualitative and quantitative research initiatives.
- Produce concise research briefs highlighting market trends, member behaviors, competitive positioning, and economic signals.
- Translate qualitative evidence and findings into transparent “implications for Beem” and recommended actions
- Maintain ongoing awareness of industry, regulatory, and macroeconomic developments

Integrate Qualitative and Quantitative Insight

- Partner with Strategy, Analytics, Product, Marketing, and Innovation teams to support business cases, segmentation validation, and growth initiatives
- Partner closely with Analytics and Data to combine qualitative insight with quantitative evidence, connecting what members say and experience with what Beem knows about their segments, behaviours and outcomes
- Work with Analytics to translate the combined picture on priority business question

📌 Member Insight Manager (Burnaby)
🏢 Beem Credit Union
📍 Burnaby