Position: Manager, Research & Analytics

Classification: Band 3

Salary: $90,900.08 - $128,800.00 annually

Status: Full-time, Permanent

Location: Vancouver, BC

Work Option: Hybrid

This position is eligible for hybrid work in accordance with Destination BC’s Hybrid Work Policy, which currently requires employees to work from Destination BC’s Vancouver office a minimum of two days per week.

Closing Date: November 20, 2026 at 4pm

Position #: 00100523

Competition #: DBC 2026-14

An eligibility list may be established.

At Destination BC, we are passionate about showcasing the transformative power of British Columbia’s travel experiences with the world. As a Provincially funded Crown corporation, we support BC’s tourism industry through global marketing, destination development, industry learning, community programs, and visitor services. Recognized globally for our authentic brand, award-winning marketing, and innovative destination management, we work collaboratively to strengthen BC’s tourism industry.

We offer exciting and meaningful work in a supportive, inclusive environment that values learning and professional growth. Our flexible work policy balances in-office collaboration with working from home, creating optimal conditions for both employees and the organization. This position is part of our hybrid model, where employees work in the office on Wednesdays and Thursdays and have the flexibility to work from home on other days.

Destination BC is committed to diversity, equity, and inclusion and welcomes applications from all qualified candidates. If you require accommodations during the hiring process, please contact [email protected]. We are also committed to providing workplace accommodations for employees with disabilities,



ensuring you have the support needed to perform your best work both during the hiring process and throughout your employment with us.

The Indigenous Applicant Advisory Service is available to Canadian Indigenous (First Nations [status or non-status], Métis, or Inuit) applicants. Indigenous applicants can contact this service for personalized guidance on the BC Public Service hiring process including job applications and interviews.

Learn more about our programs and services at www.DestinationBC.ca.

PURPOSE OF POSITION

Reporting to the Director, Research & Insights, the Manager, Research & Analytics translates strategic direction into coordinated work plans and leads the delivery and continuous improvement of Destination BC’s research, analytics, corporate performance measurement and data governance programs. The role ensures consumer, industry and corporate performance information is accurate, timely and actionable.

The Manager leads a multidisciplinary team, oversees complex research and analytics projects, and advises the Director and business leads on trends, risks, performance gaps and emerging information needs.

The Manager leads a multifaceted portfolio that combines modern data engineering with consumer and industry intelligence. The role oversees forecasting, market assessments and visitor trends,



and modernizes cloud data platforms and business intelligence reporting to support evidence-based decision-making across Destination BC.

SPECIFIC ACCOUNTABILITIES

- Translates strategic direction into annual work plans, priorities, resources and deliverables.
- Leads implementation and continuous improvement of the Corporate Performance Measurement Framework, including measures, evaluation approaches and reporting.
- Manages consumer research, industry intelligence, analytics and data acquisition projects, including methodologies, data sources and suppliers.
- Translates complex visitor, market, economic and corporate performance information into clear, actionable reports and recommendations for partners.
- Oversees forecasts, analytical models, automated reporting and decision-support products.
- Implements data governance practices and oversees data engineering workflows for analytical platforms, including standards for data quality, access, privacy, security, integration and responsible use.
- Evaluates and promotes the responsible use of approved business intelligence and artificial intelligence tools to improve analysis, forecasting, reporting and knowledge sharing, with appropriate human review.
- Drives data literacy across the organization, empowering teams to use self-service business intelligence tools, dashboards, and documentation effectively.
- Identifies trends, risks, performance concerns and information gaps and provides evidence-based advice to business leads.
- Builds relationships and leads team-oriented initiatives with government, industry, research partners and data suppliers.
- Manages budgets, procurement, contracts, data licences and supplier performance.

📌 Manager, Research (Vancouver)
🏢 Destination British Columbia
📍 Vancouver