Lead integrated SEO, GEO, and AI Search strategy at Critical Mass for a financial-services client, translating intent and data into action. Guide technical performance, content, and brand visibility while working closely with the Search Director.

As Search Lead, you will shape strategic recommendations, prioritized roadmaps, and measurable outcomes. The work spans AI narrative analysis, consumer discovery journeys, competitive benchmarking, technical assessments, content optimization, and coordinated SEO and SEM delivery. You will also support reporting, client presentations, cross-functional execution, and team development.

Key Responsibilities:

- Refine integrated SEO, GEO, and AI Search strategies
- Direct AI brand and narrative audits across major platforms
- Map consumer intent and AI-assisted discovery journeys




- Oversee technical SEO and AI-readiness assessments
- Coordinate cross-functional execution, reporting, and team development

Requirements:

- Advanced understanding of Search strategy and SEO
- Experience with technical optimization and search-driven content strategy
- Ability to lead GEO and AI Search strategy
- Robust analytical judgment and data storytelling skills
- Ability to translate insights into business priorities

Apply Search strategy, AI discovery, technical optimization, and data storytelling to strengthen measurable client outcomes at Critical Mass.

📌 Search Strategy and AI Discovery Lead (Toronto)
🏢 Critical Mass
📍 Toronto