Lead B2B demand generation consulting from a remote setting, with Toronto preferred, combining executive advisory and hands-on program building.

Demand Spring seeks a VP to design, build, and activate advanced revenue marketing practices for client organizations. You will structure ambiguous problems, run workshops, create explicit deliverables, and manage stakeholders through implementation. The work spans demand generation, account-based marketing, lifecycle programs, scoring, routing, and marketing attribution. You will help client teams adopt new processes and connect execution to measurable pipeline and revenue outcomes.

Key Responsibilities

Design scalable demand generation and account-based marketing programs

Build lifecycle, scoring, routing, and campaign orchestration models

Create funnel, pipeline, reporting,



and attribution frameworks

Advise CMOs, CROs, and Revenue Marketing executives

Support proposals, sales conversations, and engagement scoping

Requirements

10+ years of client-side B2B marketing leadership experience

Consulting-style delivery and stakeholder management capabilities

Proven strategy and hands-on program implementation experience

Deep fluency with connected marketing and sales technology stacks

Strong written, verbal, and executive communication skills

Apply demand generation, ABM, lifecycle marketing, and attribution expertise to measurable client revenue marketing programs at Demand Spring.

📌 VPB Demand Generation Consulting (Winnipeg)
🏢 Demand Spring
📍 Winnipeg