Lead integrated demand generation campaigns for Fable in Ontario, combining event marketing, digital channels, and measurable pipeline outcomes. This full time role reports to the Director of Demand Generation.
As Senior Marketing Campaign Manager, you will coordinate campaign planning across field marketing, account-based marketing, outbound activity, content, and customer advocacy. The work centers on creating account-based plays with Sales and improving campaign performance through testing, reporting, and optimization.
Key Responsibilities:
- Develop integrated demand generation campaigns across multiple channels
- Coordinate field marketing and account-based plays with Sales
- Plan conferences, webinars, dinners, and customer events
- Manage vendors, sponsorships, budgets, logistics,
and execution
- Measure pipeline performance and optimize campaigns
Requirements:
- Three to five years in B2B demand generation or related marketing
- Experience with integrated marketing, account-based marketing, or field marketing
- Experience with marketing automation and CRM systems
- Interest in AI tools, email, social, and event campaigns
- Highly organized communication across Sales and marketing teams
Apply campaign planning, event execution, and pipeline measurement expertise as Fable’s Senior Marketing Campaign Manager in Ontario.