Lead Asana’s web strategy in Vancouver, using customer journeys and analytics to make asana.com a measurable conversion and pipeline driver.

As Head of Web Strategy and Services, you will guide a complex, multi-product B2B SaaS website. You will shape persona-based discovery, messaging, navigation, localization, and the CMS roadmap. Your work connects user research, experimentation, web analytics, and cross-functional priorities. You will also lead web engineering and localization teams while setting delivery standards and governance.

Key Responsibilities:

- Set the customer-journey-led vision for asana.com
- Own conversion and sales pipeline measurement frameworks
- Prioritize global roadmaps from research and analytics
- Oversee CMS architecture, performance,



and Core Web Vitals
- Lead web engineering and localization teams

Requirements:

- Web strategy experience for complex B2B SaaS websites
- Measurable impact on conversion rates and sales pipeline
- People leadership across technical or multidisciplinary teams
- Fluency in CMS platforms, architecture, and delivery workflows
- Experience scaling international web and localization strategies

Shape Asana’s customer journeys, web platform, analytics, and global experiences from the Vancouver office.

📌 Head of Web Strategy Vancouver
🏢 Athos
📍 Vancouver