Shape Gowling WLG’s brand strategy through client-focused storytelling, content, and market insight. Work hybrid from any Canadian office. This newly created Marketing Specialist role reports to the Brand & Marketing Leader and supports the Firm’s growth engine. You will turn practice strengths, market opportunities, and business priorities into compelling strategies. Your work will advance visibility, credibility, reputation, and client engagement across Canada. Key Responsibilities:
Shape brand, marketing,
and content strategies across key audiences Develop compelling narratives supporting brand visibility and credibility Conduct market and competitor research to identify opportunities Support brand reviews against Firm standards and guidelines Provide strategic marketing consultations across internal teams Requirements:
Bachelor's degree in business, marketing, or related field Five or more years of marketing experience, preferably B2B Skilled services marketing experience is preferred Strong storytelling, communication, presentation, and interpersonal skills Ability to manage competing priorities with precision and accountability Bring strategic thinking, creative instincts, and client service orientation to Gowling WLG’s brand and marketing programs.