Lead Xero’s Canadian campaign storytelling from Toronto, combining strategic planning, precise writing, and hands-on delivery in a hybrid contract.This six-month Marketing Communications Manager contract turns global campaigns into locally relevant communications. You will support earned and owned media, social content, thought leadership, and customer advocacy for Canadian audiences. The role reports to the Head of Marketing, Canada, while partnering with regional, global, and cross-functional teams.Key Responsibilities:

Adapt global campaigns for Canadian market relevanceDevelop clear narratives, media pitches, and Q&AsActivate; local customer testimonials and success storiesDirect external public relations and social agenciesMeasure campaign performance with regional and global teamsRequirements:

Background delivering earned, owned, and social campaignsAbility to simplify complex topics through engaging narrativesExperience managing agency partners from briefing through measurementSound judgment for rapid-paced or sensitive communicationsInterest in SaaS, technology, and small businessesUse campaign strategy, editorial judgment, and local market insight to expand Xero’s Canadian communications impact.

📌 Xero Communications Campaign Manager (Winnipeg)
🏢 Go Fractional
📍 Winnipeg