Lead Xero’s Canadian campaign storytelling from Toronto, combining strategic planning, precise writing, and hands-on delivery in a hybrid contract.
This six-month Marketing Communications Manager contract turns global campaigns into locally relevant communications. You will support earned and owned media, social content, thought leadership, and customer advocacy for Canadian audiences. The role reports to the Head of Marketing, Canada, while partnering with regional, global, and cross-functional teams.
Key Responsibilities
Adapt global campaigns for Canadian market relevance
Develop transparent narratives, media pitches, and Q&As;
Activate local customer testimonials and success stories
Direct external public relations and social agencies
Measure campaign performance with regional and global teams
Requirements
Background delivering earned, owned, and social campaigns
Ability to simplify complex topics through engaging narratives
Experience managing agency partners from briefing through measurement
Sound judgment for fast-paced or sensitive communications
Interest in SaaS, technology, and small businesses
Use campaign strategy, editorial judgment, and local market insight to expand Xero’s Canadian communications impact.