Turn audience psychology into stronger YouTube concepts, scripts, and retention in Martell Group’s in-office content strategy team. Shape what viewers watch and remember.
This experienced strategist will distinguish channel building from video creation through creative leadership and data-informed decisions. You will research opportunities, develop formats, refine storytelling, and improve click-through rate, watch time, engagement, and subscriber conversion. Collaboration with Dan and the broader content team is central.
Key Responsibilities
Generate viral and evergreen video concepts for audience growth
Lead brainstorming and test recent formats and creative approaches
Build hooks, narrative arcs, pacing, and compelling calls-to-action
Analyze audience behavior and video-level performance metrics
Advise Dan and content partners on evolving content strategies
Requirements
Three-plus years managing, producing, or developing YouTube content
Understanding of audience retention, click-through rates, and channel growth
Experience writing scripts and developing high-performing concepts
Exceptional storytelling and audience psychology instincts
Ability to convert data into strategic recommendations
Use storytelling, creative testing, and audience analytics to strengthen Martell Group’s YouTube performance and long-term channel direction.