Lead channel strategy, content analytics, and creative direction for Martell Group’s in-office YouTube operation. Help determine what must change for greater scale.

Martell Group needs a strategic advisor who can connect production choices with measurable channel growth. The position covers content roadmaps, competitor research, scripts, story structures, performance analysis, and recommendations for messaging and formats. Candidates from film production, directing, documentary filmmaking, or scriptwriting are encouraged.

Key Responsibilities

Execute long-term strategies aligned with audience and business objectives

Research competitors, trends, interests, and emerging YouTube opportunities

Optimize content for retention, watch time, and engagement

Monitor click-through, retention,



subscriber conversion, and engagement metrics

Potentially assist with filming, directing, or production

Requirements

Three-plus years of demonstrated YouTube content experience

Solid understanding of analytics and channel growth strategies

Proven ability to write scripts and develop video concepts

Experience balancing trends with evergreen content opportunities

Excellent communication and creative leadership abilities

Apply channel strategy, production insight, and data-driven recommendations to advance Martell Group’s YouTube audience and business growth.

📌 YouTube Channel Strategy Director (Winnipeg)
🏢 Martell Ventures
📍 Winnipeg