Shape enterprise lifecycle marketing at Trulioo through journey mapping, account-based campaigns, and adoption programs for established customers. As Senior Customer Marketing Manager, you will reach multiple personas across enterprise buying committees. Build lifecycle nurture and segmentation with customer success, product, and RevOps. Your work connects adoption, expansion revenue, advocacy, case studies, and retention influence through measurable customer programs. Key Responsibilities:

Create campaigns for enterprise buying committees and stakeholders Develop lifecycle nurture tied to adoption outcomes Partner on customer data targeting and suppression Report on adoption, expansion revenue, and retention influence Source and maintain reference-ready customer advocates Requirements:

Eight years in customer, lifecycle, or expansion marketing Account-based campaign experience across multiple buying personas Familiarity with Demandbase, 6sense, or comparable platforms Robust collaboration with customer success, product, and RevOps Background in regulated B2B categories such as fintech Use enterprise lifecycle strategy, account-based marketing, and advocacy expertise to strengthen Trulioo customer adoption and expansion.

📌 Senior Lifecycle Marketing Manager Enterprise Accounts (Winnipeg)
🏢 Trulioo
📍 Winnipeg