Lead B2B demand generation consulting from a remote setting, with Toronto preferred, combining executive advisory and hands-on program building. Demand Spring seeks a VP to design, build, and activate advanced revenue marketing practices for client organizations. You will structure ambiguous problems, run workshops, create clear deliverables, and manage stakeholders through implementation. The work spans demand generation, account-based marketing, lifecycle programs, scoring, routing, and marketing attribution. You will help client teams adopt recent processes and connect execution to measurable pipeline and revenue outcomes. Key Responsibilities:

Design scalable demand generation and account-based marketing programs Build lifecycle, scoring, routing, and campaign orchestration models Create funnel, pipeline, reporting,



and attribution frameworks Advise CMOs, CROs, and Revenue Marketing executives Support proposals, sales conversations, and engagement scoping Requirements:

10+ years of client-side B2B marketing leadership experience Consulting-style delivery and stakeholder management capabilities Proven strategy and hands-on program implementation experience Deep fluency with connected marketing and sales technology stacks Strong written, verbal, and executive communication skills Apply demand generation, ABM, lifecycle marketing, and attribution expertise to measurable client revenue marketing programs at Demand Spring.

📌 VPB Demand Generation Consulting (Winnipeg)
🏢 Demand Spring
📍 Winnipeg