Business Unit:

Store Support Centre (SSC)

Time Type:

Full-time

Description & Requirements who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

We're looking for a Product Education Copywriter to create engaging, on-brand product education content that helps guests understand, connect with, and get excited about our products. From product descriptions and packaging copy to product naming and educational resources, this role brings our innovations, technologies, and product stories to life across a variety of guest-facing touchpoints.

In this role, you excel at translating complex product details into language that is clear, engaging, and easy to understand. You partner closely with cross-functional teams to learn about product intent, gather information, and uncover the details that matter most to the guest experience. You understand the role product education plays in helping guests make informed decisions and creating meaningful connections with our products, whether they're shopping in store or online.

You bring strong writing and editing skills, attention to detail, and a passion for product.



You thrive in a fast-paced environment, balancing multiple projects and seasons while maintaining accuracy, consistency, and adherence to brand voice. You're comfortable working through ambiguity, proactively following up to gather information, and collaborating with partners to ensure product stories are represented clearly and accurately. Beyond writing, you're curious, team-oriented, and committed to continuously growing your expertise in product, storytelling, and the evolving needs of our guests.

core responsibilities

Your words, on our website and on our packaging, will help to educate and inspire our guests. We create the Product Education materials (Why We Made This) and name all products

Write clear, persuasive, and original copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions and other special projects

Work in close-knit partnerships with design and merchants, while checking in with our friends in compliance and legal

Be a subject matter expert for all things product to partners across the business

Embrace feedback and direction from a Managing Editor and your peers

Clearly articulate and present ideas to generate excitement

Work in a fast-paced, high-volume setting on several calendar tracks at once





Proofread copy to check spelling and grammar and work with a style guide

Keep up to date with popular culture and trends, specifically focusing on athletic and lifestyle apparel

Schedule working sessions with cross-functional partners and meticulously follow up in emails and meetings about specific details and project nuances

Consider the guest’s journey, whether they’re in store or online

qualifications

3+ years of professional copywriting experience

A folio of work that demonstrates experience in product education

A writing degree or diploma is required

Experience working on multiple projects simultaneously and effectively juggle diverse writing demands

A self-starter able to follow up to acquire precise information and then to utilize sound judgment when responding to nuanced project needs

Demonstration of being able to write in a brand’s voice

Clear communication skills and a meticulous eye for detail

Experience and confidence working with content management systems, databases, and spreadsheets to store, review, organize, and deliver written information

A positive, can-do approach to creative problem solving

Experience in proofing dielines is an asset

Advanced knowledge of writing, grammar, punctuation, and SEO best practices

A passion for product

who are you

You love to take initiative and work well within a team

You’re a strategic problem solver who’s self-motivated, productive, and efficient

You’re passionate about communication and technology and stay on top of current trends

You have sharp attention to detail and are a champion of consistency

You understand how to write for a general vs

📌 Product Education Copywriter (Winnipeg)
🏢 Lululemon
📍 Winnipeg